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10 Steps to Build Your Social Media Portfolio

Starting out can be difficult. Businesses just like yours are regularly publishing content on multiple platforms, so how do you make your messages heard? Follow our 10 steps to build your social media portfolio. 1. Know Your Target Audience Before you begin, consider your current customers: their habits, their lifestyle and the value they get...  Read More

Hannah Martin

How to Make Sure Your Business is CASL Compliant – A Lawyer’s Perspective

If you read our previous blog, “Everything You Need to Know about CASL (Canada’s Anti-Spam Legislation)”, you probably already have a solid understanding of the CASL changes that came into place as of July 1, 2017. As a refresher, we’ve invited lawyer Geoff Costeloe from Prowse Chowne LLP to help our readers ensure their businesses...  Read More

Roxanne Bonilla

5 Website Development Experts You Need on Your Team

Building a website is very much like building a house. It takes a lot of planning and preparation and requires a crew of skilled workers to build it. When done right, they both result in something that is built to last and perform. If not, they can fall flat. When I hear about website developments...  Read More

Bryan Smith

Facebook Ads for Business: Maximize Your Budget

You have stellar Facebook content with awesome creative and excellent copy, but your budget is tight. Follow these tips below and learn how to stretch your dollar to get the greatest return from Facebook paid advertising. Target Your Facebook Ads If you are working with a limited budget, it is important to make sure you’re reaching...  Read More

Hannah Martin

Rank Higher on Google Search with Mobile-First Indexing

Mobile has been a key focus of Google’s for quite some time now. It used to be that when consumers prepared to make a buying decision they would flip through the phonebook to find listed companies before choosing one to do business with. That type of research was replaced by internet research, and now the...  Read More

Shauna Heryford

Highlights from iMedia 2017

Like our digitally obsessed peers, we were drawn to iMEDIA Social Media Conference like moths to a bright mobile screen. We had so much fun participating and learning all weekend! Here are some of the things that made iMEDIA 2017 so awesome: The Master Classes Bluetrain was fortunate enough to be involved with both of...  Read More

Roxanne Bonilla

Selecting Social Media Goals & Metrics

I sat in a room with a businessman who had reached his breaking point with his under-performing sales team. When asked what he thought the solution was to boost sales, he threw his hands up in frustration and said: “Better get on the Tweeter.” True story. That whole scenario is cringe-worthy, I know. But believe...  Read More

Bryan Smith

Why You Still Need Keyword Research

As search engines become more advanced, stuffing a website full of keywords will no longer produce a high Google ranking. That doesn’t mean, however, that you should tear up your Excel spreadsheets (whew). Keyword research is still an important part of the complete breakfast that is a modern SEO strategy. Here’s why! The Benefits of...  Read More

Shannon Young

How To Do Awesome Blog Post Research (And Why It Matters)

With the rise of content marketing, the ability to quickly and accurately research new topics is at a premium. As an academic-turned-writer, sometimes I feel like it’s my superpower.   Me, submitting blog posts. Image credit: justpo.st So today’s post has two parts. First, I’ll share why I think good fact-checking should be a priority...  Read More

Lucy Erickson

Bluetrain Named as Finalist for Prestigious US Search Award

Bluetrain is honoured to be named as one of four finalists for the US Search Awards 2016 in the category Best Use of Search – Third Sector. What are the US Search Awards? The US Search Awards celebrate excellence in the search, PPC, and digital advertising industry. Each year, they receive hundreds of nominations from...  Read More

Diana Gaviria

Read about Bluetrain’s values and approach.

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