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4 Common Charity Marketing Mistakes

There are many differences between how private businesses and not-for-profit organizations work – but marketing isn’t one of them. Charities and businesses alike are competing in the same marketplace, on the same platforms, for the same resources. Your potential supporters have limited time and attention; you need to capture their interest and keep them engaged...  Read More

Terri Carlson

Tips for Better Understanding Your Target Audience

How can a business not know who their target audience is? It’s a concept that doesn’t make sense for many. But believe it or not, many entrepreneurs aren’t armed with an ideal customer profile to make their marketing efforts more successful. Instead, they are drowning in the day-to-day operations of their business. It’s a concerning...  Read More

Roxanne Bonilla

4 Marketing Strategies Charities Can Cater to Their Cause

I think it’s safe to say that the non-profit and for-profit sectors exist at opposite sides of the business spectrum. After starting my career in charities and moving to the private sector, I realize that those 3-letter qualifiers make a world of difference! But much in the way that old-school marketers said that the rules...  Read More

Terri Carlson

The Quest for the Silver Bullet (A Lazy Marketer’s Habit)

We’re all guilty of looking for it – the silver bullet – that one marketing tactic that’s going to skyrocket conversion rates, grow sales, or acquire new customers. Maybe you came across a company that got a lot of attention from a social media post that went viral. Now, you’re looking for your own solution...  Read More

Bryan Smith

What Your Digital Marketing Agency Needs From You

So, you found a great award-winning digital marketing agency you think would be a good fit for your company. You have done your research and looked at their past work and testimonials. But, before you jump headlong into a project, consider these five points to make sure your partnership with your chosen agency is a...  Read More

Jodie Worobec

Boost Fundraising Results With This One Simple Action

Before beginning freelance writing, I worked as a fundraiser for the University of Oxford, so when asked to write a post that would help Canadian nonprofits maximize their online success, I jumped at the chance. Digital marketing is a growing part of fundraising campaigns, and we’ve already talked about ways that charities can market themselves...  Read More

Lucy Erickson

Novelty Biases: Why “Shiny and New” Wins out over “Tested and True”

Have you ever wondered why people are perpetually drawn to the latest and greatest products? Whether it’s the latest model of a hot car, a recently updated iPhone, or even a new pair of shoes, it seems that “shiny and new” always wins out over “tested and true”. According to research out of Belgium, our...  Read More

Alyce Kominetsky

XML vs HTML Sitemaps: What’s the Difference?

Every website has two types of users: The humans: and the machines: Web crawlers (also known as spiders, bots or automatic indexers) use XML Sitemaps to create search engine indexes. Human users use HTML Sitemaps to navigate websites. Does your website need both types of Sitemaps? Let’s find out! What is an XML Sitemap? When...  Read More

Glenn Walker

3 Ways You Can Market Your Charity Online for Free!

If you work for a nonprofit organization you are probably already very good at producing amazing work with minimal resources and no budget. We at Bluetrain salute you, and we want to help. Since 2004, the number of individuals giving to charity has increased by 100% in Alberta. To take advantage of this promising trend,...  Read More

Diana Gaviria

I, RankBrain: How Artificial Intelligence is Improving Google Search

Google recently declared RankBrain the 3rd most important ranking signal contributing to search. Since we know there are over 200 signals, this got a lot of people’s attention. But what exactly is RankBrain and how does it affect search results? We’ve learned a lot since RankBrain was first announced in October 2015, and I hope...  Read More

Glenn Walker

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