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Everything You Need to Know About Visual Search

What is Visual Search? Have you ever taken a picture of something and wished you could find out more about it online? Visual search lets you do just that! It is a neat technology. You can search for information using images instead of typing words. With some help from machine learning and artificial intelligence, it...  Read More

Terri Carlson

AI in Digital Marketing and SEO: The Future of Marketing

Artificial Intelligence (AI) is no longer just a buzzword—it’s a game-changer in the world of digital marketing and SEO. From optimizing content to analyzing data, AI-powered tools are transforming how businesses connect with their target audience. Whether you’re a content marketer, a business owner, or just someone curious about the future of marketing, understanding the...  Read More

Bluetrain

Organic Search vs. Paid Search: Which is Better for Your Holiday Campaign?

It’s that time of year again. The Halloween decorations have come down, radio stations have begun playing Christmas songs. And your holiday campaign checklist is starting to resemble Santa’s Naughty or Nice list. Christmas is Coming At Bluetrain, we know how important it is for retail businesses to make the most of the holiday season....  Read More

Melanie Auger

Beginners Guide: How to Create & Run Video Ad Campaigns on YouTube

In 2025, online advertising is more competitive than ever. The days of getting by with standard display or simple text ads are long gone—today’s consumers expect a lot more to catch their attention. Google’s advertising platform has stepped up with new formats like Performance Max Campaigns and Demand Gen. But even with all the shiny,...  Read More

Andrei Rusu

Understanding Cookie Consent in Canada

Have you visited a website recently and encountered a pop-up banner asking if you accept or deny cookies? With the concern of data privacy continuing to grow for internet users, more often than not, you will experience these consent banners on most sites you are visiting. If you’re associated with a business that operates online,...  Read More

Ally Wilson

The Ultimate Guide to Learn Facebook Ads

Costs, Strategies, and Benefits for Your Business Facebook has become one of the most powerful platforms for businesses to advertise their products or services. With over 2.9 billion monthly active users, Facebook offers unparalleled reach and targeting options for businesses of all sizes. However, many small business owners often ask, “How much do Facebook ads...  Read More

Bluetrain

Six Steps for Web Analytics Success

Are you making the most of your web analytics? Web analytics tools provide valuable insights into how your marketing efforts are performing and how you can enhance user experience to optimize your content and SEO strategies. Get ahead of the competition simply by understanding your data better and utilizing reporting features to their full potential....  Read More

Bryan Smith

Where Should You Prioritize Your Social Media Ads?

Looking to reach your target audience and convert them into customers? Social media advertising is your answer! One of the most effective forms of digital marketing, social ads are a major opportunity for everyone from small businesses to larger organizations. Choosing what social platforms to use is your first consideration, and unfortunately, it’s not a...  Read More

Bluetrain

5 Myths About Social Media Marketing

There’s a good chance that most of the people you meet or interact with on a regular basis are present on social media. That’s why the social media industry is now viewed as an extremely valuable digital marketing tool! Because of its fast-paced and dynamic nature, there are still people who are skeptical of the...  Read More

Ally Wilson

Why Online Reviews Are Essential to Your Business

Editor’s Note: This article was initially published in May 2019 and updated in February 2023. In a time when people don’t buy products or book a service without first reading reviews, it’s crucial to seek out these testimonials from your customers and know how to manage and use them to your advantage!  Why Reviews Are...  Read More

Matthew Brown

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