AI in Digital Marketing
The world of digital marketing is constantly changing, and one element making significant strides in the industry is artificial intelligence (AI). We’ve already begun seeing the effects of AI and its role in the digital advertising world, and we’re expecting to see this only increase moving forward. To stay competitive, marketers must be open to... Read More
Khoa PhamSix Steps for Web Analytics Success
Are you making the most of your web analytics? Web analytics tools provide valuable insights into how your marketing efforts are performing and how you can enhance user experience to optimize your content and SEO strategies. Get ahead of the competition simply by understanding your data better and utilizing reporting features to their full potential.... Read More
Bryan SmithWhere Should You Prioritize Your Social Media Ads?
Looking to reach your target audience and convert them into customers? Social media advertising is your answer! One of the most effective forms of digital marketing, social ads are a major opportunity for everyone from small businesses to larger organizations. Choosing what social platforms to use is your first consideration, and unfortunately, it’s not a... Read More
Chelsey Gilfillan5 Myths About Social Media Marketing
There’s a good chance that most of the people you meet or interact with on a regular basis are present on social media. That’s why the social media industry is now viewed as an extremely valuable digital marketing tool! Because of its fast-paced and dynamic nature, there are still people who are skeptical of the... Read More
Ally WilsonWhy Online Reviews Are Essential to Your Business
Editor’s Note: This article was initially published in May 2019 and updated in February 2023. In a time when people don’t buy products or book a service without first reading reviews, it’s crucial to seek out these testimonials from your customers and know how to manage and use them to your advantage! Why Reviews Are... Read More
Matthew BrownLet’s Talk Social Trends
If you’re a social media manager, you’ve probably been curious about the trends in social media for 2023. So, let’s talk about Social Trends! We recently attended the SocialNext Digital Marketing Insights conference and are here to share some key takeaways. Keep reading; they may be different than you might think! Top 6 Trends to Follow... Read More
Chelsey GilfillanHow to Do Always-On Marketing
Marketing is crucial to growing brand awareness, engaging with potential customers, and building customer loyalty. As customers increasingly expect a personalized experience with brands, always-on marketing is becoming an especially fashionable way for brands to create the best customer experience possible. Read on as we discuss the always-on approach to marketing and how you can... Read More
Alex DugasRanking in Google: What Matters Most in 2022
Ranking in Google’s search results is key to getting your content in front of your target audience. However, keeping track of algorithm changes can be very challenging, and knowing which Google ranking factors really matter can be even harder. How many ranking factors does Google have? Well, lots, but don’t let this overwhelm you –... Read More
Alex DugasSocial Trends: How to Rebrand Your Social Media Accounts
How to Change or Update Social Accounts When You Have Launched a Rebrand. Is it time for a refresh of your brand? There are many reasons for wanting to change things up, whether it’s keeping up with current trends, to better reflect your current business or responding to customer feedback — whatever your reason, rebranding... Read More
Chelsey GilfillanWTF is Meta and How Does It Impact Facebook Marketing?
With all the changes at Facebook including the Meta rebrand, is Facebook marketing worth it? We’ve heard “Meta” being talked about a lot lately, but what is Meta? Are you just as confused as the rest of us? We get it! Facebook has seen a lot of changes lately, with the most notable being its... Read More
Chelsey Gilfillan