The Evolution of Google My Business
Whenever we begin working with a client on their local search engine optimization strategy, we often get a lot of questions about the many Google products used to manage their local profile. And it’s perfectly understandable! To start, there’s Google+, Google Maps, Google My Business…but what is the difference between these products? After doing a... Read More
Shauna CroomeHow to Rank in Google: What Matters in 2015 (Study)
It’s been a busy year in search… Since last October we watched the break-up of Google Authorship, endured two Panda updates, battled Penguin 3.0 and survived “Mobilegeddon”—is your head spinning yet? Keeping track of these crazy algorithm changes can be a daunting task, but knowing which ones really matter when it comes to ranking in... Read More
Aimee BeckDoes Online Marketing Suffer from a Gender Bias Problem?
It was around this time last year that both Moz and WordStream published 2 articles that pointed to a gender bias in the online marketing industry. After reading the article WordStream wrote, I asked a fellow female co-worker (who works in a more client-facing role than me) whether she had ever experienced the gender bias... Read More
Diana GaviriaThe Sport of Digital Marketing (An Analogy)
Spring Training Camp I am not going to lie, the world of digital marketing can be intimidating. Much of the work seems to take place behind the scenes – in the back-end of websites, between lines and lines of code – and oftentimes results seem to be produced out of thin air like a magician... Read More
Jodie WorobecBluetrain to Host Online Marketing Event on Feb. 11th
Are you looking to increase your business’ presence on the web? There are countless things that you can do to achieve this goal, however, it can be overwhelming if you don’t know where to start. Because there are so many options and decisions to make, Bluetrain is excited to be hosting a Livestream Google Partner... Read More
Alyana Angus