Small Business Week Canada: Unlocking Social Media Success
For Small Business Week Canada this year, we were asked to join in the festivities to help celebrate entrepreneurship and small businesses in our community. Our very own Social Media specialist, Merilyn Tuazon, had the honour of speaking at Strathcona County – Economic Development and Tourism’s 2023 Small Business Week Conference. Here’s an inside look... Read More
Merilyn TuazonStart Planning Your Holiday Ad Campaigns Now
Back-to-school displays are being replaced with Halloween merchandise, and before we know it, Christmas decorations will be upon us. As much as we don’t want to accept that winter will be here before we know it, the marketing departments behind these displays are not too far off. It is time to start working on your... Read More
Patrick ErikssonDon’t Make These Online Advertising Mistakes!
Running online advertisements is a powerful and cost-effective way to promote your business and connect with your target audience, ultimately increasing the number of conversions. When utilizing a marketing tool like this, having a strategy is imperative. Too often, we see organizations set up online advertising with little to no plan or follow-through, a tactic... Read More
Khoa PhamWhy You Should Audit Your Social Media
Looking to evaluate your online presence and learn precisely how your brand is performing on social media? If you feel like you’re just going through the motions and not leveraging your social media profiles effectively, it’s time for a social media audit! An “audit” can sound intimidating, but it doesn’t need to be. Here are... Read More
Chelsey GilfillanCreate an SEO-Friendly Content Strategy
Optimizing your content strategy for SEO (search engine optimization) enhancement is crucial for achieving success online. While it may require time and effort, the benefits are worth it when done correctly. The aim of SEO is to improve your website’s visibility in search engine results pages (SERPs), which makes it easier for users to find... Read More
Terri CarlsonSix Steps for Web Analytics Success
Are you making the most of your web analytics? Web analytics tools provide valuable insights into how your marketing efforts are performing and how you can enhance user experience to optimize your content and SEO strategies. Get ahead of the competition simply by understanding your data better and utilizing reporting features to their full potential.... Read More
Bryan SmithWhere Should You Prioritize Your Social Media Ads?
Looking to reach your target audience and convert them into customers? Social media advertising is your answer! One of the most effective forms of digital marketing, social ads are a major opportunity for everyone from small businesses to larger organizations. Choosing what social platforms to use is your first consideration, and unfortunately, it’s not a... Read More
Chelsey GilfillanWhy Online Reviews Are Essential to Your Business
Editor’s Note: This article was initially published in May 2019 and updated in February 2023. In a time when people don’t buy products or book a service without first reading reviews, it’s crucial to seek out these testimonials from your customers and know how to manage and use them to your advantage! Why Reviews Are... Read More
Matthew BrownHow to Do Always-On Marketing
Marketing is crucial to growing brand awareness, engaging with potential customers, and building customer loyalty. As customers increasingly expect a personalized experience with brands, always-on marketing is becoming an especially fashionable way for brands to create the best customer experience possible. Read on as we discuss the always-on approach to marketing and how you can... Read More
Alex DugasWTF is Meta and How Does It Impact Facebook Marketing?
With all the changes at Facebook including the Meta rebrand, is Facebook marketing worth it? We’ve heard “Meta” being talked about a lot lately, but what is Meta? Are you just as confused as the rest of us? We get it! Facebook has seen a lot of changes lately, with the most notable being its... Read More
Chelsey Gilfillan