4 Common Charity Marketing Mistakes
There are many differences between how private businesses and not-for-profit organizations work – but marketing isn’t one of them. Charities and businesses alike are competing in the same marketplace, on the same platforms, for the same resources. Your potential supporters have limited time and attention; you need to capture their interest and keep them engaged... Read More
Terri CarlsonUsing LinkedIn For Business Marketing
With more businesses than ever using social channels to reach their audience and attract new customers, it is evident that social media marketing is here to stay. While almost any social platform can be utilized for commercial purposes, LinkedIn is undoubtedly the most-used and specialized platform for all things B2B. So, how can businesses use... Read More
Roxanne Bonilla4 Marketing Strategies Charities Can Cater to Their Cause
I think it’s safe to say that the non-profit and for-profit sectors exist at opposite sides of the business spectrum. After starting my career in charities and moving to the private sector, I realize that those 3-letter qualifiers make a world of difference! But much in the way that old-school marketers said that the rules... Read More
Terri Carlson