Newsletter

Sign up for our Newsletter for regular updates and digital marketing tidbits.

Social Trends: How to Rebrand Your Social Media Accounts

How to Change or Update Social Accounts When You Have Launched a Rebrand.  Is it time for a refresh of your brand? There are many reasons for wanting to change things up, whether it’s keeping up with current trends, to better reflect your current business or responding to customer feedback — whatever your reason, rebranding...  Read More

Chelsey Gilfillan

WTF is Meta and How Does It Impact Facebook Marketing?

With all the changes at Facebook including the Meta rebrand, is Facebook marketing worth it? We’ve heard “Meta” being talked about a lot lately, but what is Meta? Are you just as confused as the rest of us? We get it!  Facebook has seen a lot of changes lately, with the most notable being its...  Read More

Chelsey Gilfillan

Outsmart the Hackers: The Importance of Two-Factor Authentication on Social Media

It’s no secret that we’re on our devices a lot, mostly due to the restructuring of both work and home life during a global pandemic. On the one hand, our devices have proven to be a godsend in terms of connecting us to each other, whether it be for work or socializing. But, on the...  Read More

Merilyn Tuazon

What Does the Latest iOS 14 Update Mean For Marketers?

If you’re a human with a smartphone living in the 21st century, you’ve likely heard at least whispers of concern regarding user privacy, even if it was just from your weird family member who swears her phone is listening to her. Though that’s not really the case, no offence Aunty Cheryl, as marketers we know...  Read More

Jenaya Schroh

Selling Your Product on Social Media

Did you know that 94 percent of adults in Canada have at least one social media account? Whether it’s people weighing in on the latest political missteps on Twitter, consulting their Facebook circle for drywaller recommendations, or scoping the #ootd from style mavens on Instagram —  social media is as ingrained in our daily routine...  Read More

Shannon Young

Using LinkedIn For Business Marketing

With more businesses than ever using social channels to reach their audience and attract new customers, it is evident that social media marketing is here to stay. While almost any social platform can be utilized for commercial purposes, LinkedIn is undoubtedly the most-used and specialized platform for all things B2B. So, how can businesses use...  Read More

Roxanne Bonilla

10 Steps to Build Your Social Media Portfolio

Starting out can be difficult. Businesses just like yours are regularly publishing content on multiple platforms, so how do you make your messages heard? Follow our 10 steps to build your social media portfolio. 1. Know Your Target Audience Before you begin, consider your current customers: their habits, their lifestyle and the value they get...  Read More

Hannah Martin

Facebook Ads for Business: Maximize Your Budget

You have stellar Facebook content with awesome creative and excellent copy, but your budget is tight. Follow these tips below and learn how to stretch your dollar to get the greatest return from Facebook paid advertising. Target Your Facebook Ads If you are working with a limited budget, it is important to make sure you’re reaching...  Read More

Hannah Martin

Selecting Social Media Goals & Metrics

I sat in a room with a businessman who had reached his breaking point with his under-performing sales team. When asked what he thought the solution was to boost sales, he threw his hands up in frustration and said: “Better get on the Tweeter.” True story. That whole scenario is cringe-worthy, I know. But believe...  Read More

Bryan Smith

A Beefy Issue: What Alberta Marketers Can Learn From #BoycottEarls

After an intense week of social media onslaught, Earls has reversed its decision to source only Certified Humane® meat and cut out Alberta beef in the process. Instead, the company will be working closely with Canadian ranchers and certifiers to supply its kitchens with meat that is humane and local. A real win-win for both...  Read More

Diana Gaviria

Learn how digital marketing can benefit your business.

Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now

×