What Does the Latest iOS 14 Update Mean For Marketers?
If you’re a human with a smartphone living in the 21st century, you’ve likely heard at least whispers of concern regarding user privacy, even if it was just from your weird family member who swears her phone is listening to her. Though that’s not really the case, no offence Aunty Cheryl, as marketers we know... Read More
Bryan SmithSelling Your Product on Social Media
Did you know that 94 percent of adults in Canada have at least one social media account? Whether it’s people weighing in on the latest political missteps on Twitter, consulting their Facebook circle for drywaller recommendations, or scoping the #ootd from style mavens on Instagram — social media is as ingrained in our daily routine... Read More
Shannon YoungUsing LinkedIn For Business Marketing
With more businesses than ever using social channels to reach their audience and attract new customers, it is evident that social media marketing is here to stay. While almost any social platform can be utilized for commercial purposes, LinkedIn is undoubtedly the most-used and specialized platform for all things B2B. So, how can businesses use... Read More
Roxanne Bonilla10 Steps to Build Your Social Media Portfolio
Starting out can be difficult. Businesses just like yours are regularly publishing content on multiple platforms, so how do you make your messages heard? Follow our 10 steps to build your social media portfolio. 1. Know Your Target Audience Before you begin, consider your current customers: their habits, their lifestyle and the value they get... Read More
Hannah MartinFacebook Ads for Business: Maximize Your Budget
You have stellar Facebook content with awesome creative and excellent copy, but your budget is tight. Follow these tips below and learn how to stretch your dollar to get the greatest return from Facebook paid advertising. Target Your Facebook Ads If you are working with a limited budget, it is important to make sure you’re reaching... Read More
Hannah MartinSelecting Social Media Goals & Metrics
I sat in a room with a businessman who had reached his breaking point with his under-performing sales team. When asked what he thought the solution was to boost sales, he threw his hands up in frustration and said: “Better get on the Tweeter.” True story. That whole scenario is cringe-worthy, I know. But believe... Read More
Bryan SmithA Beefy Issue: What Alberta Marketers Can Learn From #BoycottEarls
After an intense week of social media onslaught, Earls has reversed its decision to source only Certified Humane® meat and cut out Alberta beef in the process. Instead, the company will be working closely with Canadian ranchers and certifiers to supply its kitchens with meat that is humane and local. A real win-win for both... Read More
Diana GaviriaHow to Rank in Google: What Matters in 2015 (Study)
It’s been a busy year in search… Since last October we watched the break-up of Google Authorship, endured two Panda updates, battled Penguin 3.0 and survived “Mobilegeddon”—is your head spinning yet? Keeping track of these crazy algorithm changes can be a daunting task, but knowing which ones really matter when it comes to ranking in... Read More
Aimee BeckTo Keep or Delete? What to do with your Business’s Google+ Page
The early days of Google Plus must have made so much sense down at Google HQ. The mission was simple: create a social network to dethrone Facebook, and tack on a few extra features to create a unique identity. Except businesses hardly used Google Plus and users were annoyed by the fact that they... Read More
Shauna CroomeCatch our iMEDIA 2015 Breakout Session on Social ROI!
We’re so excited for iMEDIA 2015 not only because this year’s keynote speakers and breakout sessions promise to be absolutely fascinating, but because we will be presenting our very own breakout session called Social ROI: How to Measure and Report Social Media. A Common Social Media Problem In our session, we will be exploring a... Read More
Diana Gaviria