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Rethinking Recruitment for Alberta Oil & Gas Jobs

How Online Marketing Can Help Alberta Companies Recruit Smarter The caption under a recent headline by Maclean’s magazine about the best-paying, most hire-happy industries in Canada reads: Why you should learn math and move to Alberta. Working and living in Alberta, we’re all well aware of the challenges Alberta’s companies in the oil and gas...  Read More

Bryan Smith

4 Ways to Rock Your Holiday Online Advertising Campaign

‘Twas the week before Christmas and all through the store, all were a flurry prepping ads that would bring shoppers through the door. Be proactive this year and get your online holiday advertising campaigns in order well before the Christmas rush. Regardless of whether you have a physical store or an e-commerce site, these tips...  Read More

Diana Gaviria

Zero Moments of Truth in Online Advertising

Ok, so there’s a double-meaning in the title – punning (as usual) on Google’s ZMOT – Zero Moment of Truth philosophy, and the concept of truth in advertising. But the literal interpretation of this phrase is definitely one I can get behind. There is essentially no truth in advertising – the moments of truth start...  Read More

Diana Gaviria

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