The Sport of Digital Marketing (An Analogy)
Spring Training Camp I am not going to lie, the world of digital marketing can be intimidating. Much of the work seems to take place behind the scenes – in the back-end of websites, between lines and lines of code – and oftentimes results seem to be produced out of thin air like a magician... Read More
Jodie WorobecBluetrain to Host Online Marketing Event on Feb. 11th
Are you looking to increase your business’ presence on the web? There are countless things that you can do to achieve this goal, however, it can be overwhelming if you don’t know where to start. Because there are so many options and decisions to make, Bluetrain is excited to be hosting a Livestream Google Partner... Read More
Alyana AngusHow to Create a Facebook Custom Audience
You may have heard about Facebook’s relatively new custom audience feature, but do you know what it does? Custom audience is a Facebook feature that allows businesses to target contacts via email, user ID or phone number. If you advertise on Facebook, you know all the options you have for targeting your ad to your specific... Read More
Diana GaviriaGoogle AdWords for Oil & Gas Recruitment
This past August we wrote a post about how online marketing can help Alberta companies – notably those in the oil and gas sector – recruit better. We noticed that while we are constantly hearing about worker shortages in the trades, especially Alberta’s booming oil and gas sector, we weren’t seeing any postings for those... Read More
Alyana AngusGet On Board With Ad Extensions
What are Ad Extensions? We all want our ads to stand out from the crowd, and one simple way of doing this online is taking full advantage of Ad Extensions available for your Google AdWords search advertising campaigns. Ad Extensions are a feature that enrich your ads and help them stand out by providing more... Read More
Shauna HeryfordRethinking Recruitment for Alberta Oil & Gas Jobs
How Online Marketing Can Help Alberta Companies Recruit Smarter The caption under a recent headline by Maclean’s magazine about the best-paying, most hire-happy industries in Canada reads: Why you should learn math and move to Alberta. Working and living in Alberta, we’re all well aware of the challenges Alberta’s companies in the oil and gas... Read More
Bryan Smith4 Ways to Rock Your Holiday Online Advertising Campaign
‘Twas the week before Christmas and all through the store, all were a flurry prepping ads that would bring shoppers through the door. Be proactive this year and get your online holiday advertising campaigns in order well before the Christmas rush. Regardless of whether you have a physical store or an e-commerce site, these tips... Read More
Diana GaviriaZero Moments of Truth in Online Advertising
Ok, so there’s a double-meaning in the title – punning (as usual) on Google’s ZMOT – Zero Moment of Truth philosophy, and the concept of truth in advertising. But the literal interpretation of this phrase is definitely one I can get behind. There is essentially no truth in advertising – the moments of truth start... Read More
Diana Gaviria