Newsletter

Sign up for our Newsletter for regular updates and digital marketing tidbits.

  • This field is for validation purposes and should be left unchanged.

GA4- Save Your Universal Analytics Historical Data

By now, you’ve successfully migrated from Universal Analytics to GA4 and are getting comfortable with the new user interface and accustomed to the updated processes. As of July 1, 2023, standard Universal Analytics properties stopped processing new data, but accounts have remained open with access to all historical data. That’s where today’s reminder comes in....  Read More

Matthew Brown

SEO and Content Marketing

Content marketing is an effective tool to craft helpful information that will be valuable to your audience. But it’s only truly helpful if your users are actually seeing it. SEO and content go hand in hand. By leveraging SEO best practices, you’ll be able to organically achieve maximum visibility while delivering relevant information. In this...  Read More

Matthew Brown

Bluetrain 2023 Year in Review

It’s been another great year here at Bluetrain! From conquering challenges to reaching new milestones, we believe in celebrating our wins. Here’s a look back at where we’ve been and what we’ve accomplished over the past year that has made 2023 unforgettable. Google Premier Partner This year, we were thrilled to announce that we requalified...  Read More

Ally Wilson

Social Shopping- How to Sell on Social Media

Looking to build your marketing strategy to amplify online sales? To thrive in the e-commerce space, a cross-channel approach is key to maximizing your organization’s potential. Social media has become one of the prime destinations for entertaining content and helpful information. But it’s also gaining popularity as an e-commerce platform. Is your brand set up...  Read More

Melanie Auger

Small Business Week Canada: Unlocking Social Media Success

For Small Business Week Canada this year, we were asked to join in the festivities to help celebrate entrepreneurship and small businesses in our community. Our very own Social Media specialist, Merilyn Tuazon, had the honour of speaking at Strathcona County – Economic Development and Tourism’s 2023 Small Business Week Conference. Here’s an inside look...  Read More

Merilyn Tuazon

AI in Digital Marketing

The world of digital marketing is constantly changing, and one element making significant strides in the industry is artificial intelligence (AI). We’ve already begun seeing the effects of AI and its role in the digital advertising world, and we’re expecting to see this only increase moving forward. To stay competitive, marketers must be open to...  Read More

Khoa Pham

Start Planning Your Holiday Ad Campaigns Now

Back-to-school displays are being replaced with Halloween merchandise, and before we know it, Christmas decorations will be upon us. As much as we don’t want to accept that winter will be here before we know it, the marketing departments behind these displays are not too far off. It is time to start working on your...  Read More

Patrick Eriksson

Don’t Make These Online Advertising Mistakes!

Running online advertisements is a powerful and cost-effective way to promote your business and connect with your target audience, ultimately increasing the number of conversions. When utilizing a marketing tool like this, having a strategy is imperative. Too often, we see organizations set up online advertising with little to no plan or follow-through, a tactic...  Read More

Khoa Pham

Why You Should Audit Your Social Media

Looking to evaluate your online presence and learn precisely how your brand is performing on social media? If you feel like you’re just going through the motions and not leveraging your social media profiles effectively, it’s time for a social media audit! An “audit” can sound intimidating, but it doesn’t need to be. Here are...  Read More

Chelsey Gilfillan

Create an SEO-Friendly Content Strategy

Optimizing your content strategy for SEO (search engine optimization) enhancement is crucial for achieving success online. While it may require time and effort, the benefits are worth it when done correctly. The aim of SEO is to improve your website’s visibility in search engine results pages (SERPs), which makes it easier for users to find...  Read More

Terri Carlson

Learn how digital marketing can benefit your business.

Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now

×