Bluetrain


Our Blog

Joe Momoh

21 Questions with Joe, Bluetrain’s New Account Manager

We are proud to introduce Joe, one of our new Account Managers. Learn about this movie-goer’s background in football, his very cool financial blog, and his unexpected guilty pleasure. 1. RB: Where did you grow up? JM: I grew up in Calgary but I was born in Nigeria. RB: How did you end
Continue Reading →
website development mini construction workers working on code

5 Website Development Experts You Need on Your Team

Building a website is very much like building a house. It takes a lot of planning and preparation and requires a crew of skilled workers to build it. When done right, they both result in something that is built to last and perform. If not, they can fall flat. When I hear about website
Continue Reading →
Facebook logo on mobile device with coffee nearby

Facebook Ads for Business: Maximize Your Budget

You have stellar Facebook content with awesome creative and excellent copy, but your budget is tight. Follow these tips below and learn how to stretch your dollar to get the greatest return from Facebook paid advertising. Target Your Facebook Ads If you are working with a limited budg
Continue Reading →
Matthew Brown

21 Questions with Matt, Bluetrain’s Digital Marketing Strategist

Bluetrain is proud to introduce Matthew Brown, our new Digital Marketing Strategist. Learn about Matt’s experience in the digital marketing world, his lovely family, and his hilarious hate for olives. 1. RB: Where did you grow up? MB: Sherwood Park. RB: Have you been here your whole l
Continue Reading →
Mobile-First Indexing2

Rank Higher on Google Search with Mobile-First Indexing

Mobile has been a key focus of Google’s for quite some time now. It used to be that when consumers prepared to make a buying decision they would flip through the phonebook to find listed companies before choosing one to do business with. That type of research was replaced by internet
Continue Reading →
Selecting Social Media Goals & Metrics

Selecting Social Media Goals & Metrics

I sat in a room with a businessman who had reached his breaking point with his under-performing sales team. When asked what he thought the solution was to boost sales, he threw his hands up in frustration and said: “Better get on the Tweeter.” True story. That whole scenario is cringe
Continue Reading →
Hannah

21 Questions with Hannah, Bluetrain’s Digital Marketing Associate

Bluetrain is proud to introduce Hannah Martin, our new Digital Marketing Associate. Learn about the many places Hannah has lived, her surprising favourite food, and her previous job working for a major carbonated beverage company. 1. RB: Where did you grow up? HM: Lots of places! I wa
Continue Reading →

Highlights from iMEDIA 2017

Like our digitally obsessed peers, we were drawn to iMEDIA Social Media Conference like moths to a bright mobile screen. We had so much fun participating and learning all weekend! Here are some of the things that made iMEDIA 2017 so awesome…   The Master Classes Bluetrain w
Continue Reading →
Why You Still Need Keyword Research

Why You Still Need Keyword Research

As search engines become more advanced, stuffing a website full of keywords will no longer produce a high Google ranking. That doesn’t mean, however, that you should tear up your Excel spreadsheets (whew). Keyword research is still an important part of the complete breakfast that is a
Continue Reading →