Interactive Content: Beyond Gimmicks to Genuine Connection
Learn why a $20 giveaway performed as well as $500 prizes. Real interactive content strategies that drove 340% engagement growth in 15 days, plus platform-specific tactics that actually work.
Sara BoileauGA4’s Predictive Analytics: Sounds Amazing, But There’s a Catch
You can’t scroll through LinkedIn without seeing another post about how AI is “changing everything” in digital marketing. Automated bidding, content generation, predictive analytics—every tool seems to promise it’ll give you superpowers. GA4’s predictive analytics has been especially hyped as the next big breakthrough. Marketing blogs breathlessly describe “powerful PPC applications” and the ability to... Read More
Terri CarlsonWhy Data-Driven Decision Making Fails (And How Dashboards Fix It)
I’ll never forget the moment a client called me, panic in their voice: “We need to run a spring campaign. When can we launch?” “Great!” I said. “What’s the goal?” Silence. Then: “Well… it’s spring. We should be marketing.” In my 19 years working in Digital Marketing, I’ve heard this conversation more times than I... Read More
Matthew BrownElbows Up: How Canadian Businesses Can Navigate SEO Amid Tariffs and Uncertainty
The Political Becomes Personal—and Digital Lately, the headlines around the Canada-U.S. trade relationship have been hard to ignore. With new tariffs and tense cross-border chatter (yes, including that “51st state” comment), Canadian businesses are feeling the ripple effects—and so are Canadian consumers. But here’s the interesting part: while the political debate plays out on Parliament... Read More
Terri CarlsonWhat is Ethical Marketing & Why It Matters in 2025
What is Ethical Marketing? Ethical marketing is about promoting your products and services in a way that is honest, fair, and socially responsible. This means leading with transparency, sustainability, and inclusivity, and avoiding manipulative tactics or misleading claims. Ethical marketing fosters consumer trust and long-term brand loyalty. You may have heard of the CMA –... Read More
Kathy WatermanReal Estate Advertising Online: A Digital Guide for Builders and Developers
Let’s be honest—today’s homebuyers aren’t flipping through brochures or calling the number on a billboard. They’re Googling “new homes in [city],” watching walkthroughs on Instagram, and clicking display ads while scrolling through recipe blogs. If your marketing isn’t showing up in those moments, you’re losing out to competitors who are already there. But here’s the... Read More
Andrei RusuDigital Marketing Trends 2025: What’s Next for the Industry?
The digital marketing landscape is constantly evolving. New technologies, consumer expectations, and platform shifts are shaping how brands connect with their audiences. As a business owner, you know that to stay on the cutting edge of competition, businesses like yours must adapt. Creative new marketing strategies are essential for this adaptation. In this article, we’ll... Read More
Matthew BrownEverything You Need to Know About Visual Search
What is Visual Search? Have you ever taken a picture of something and wished you could find out more about it online? Visual search lets you do just that! It is a neat technology. You can search for information using images instead of typing words. With some help from machine learning and artificial intelligence, it... Read More
Terri CarlsonVoice Search Optimization: SEO Tips for a Voice-First World
Voice search is quickly becoming a key player in how people interact with technology. With the increased popularity of voice-activated devices like Amazon Echo, Google Home, and smartphones equipped with virtual assistants, searching with your voice is reshaping the way people look for information online. By adapting to these trends, businesses can get ahead in... Read More
Terri CarlsonReal Estate Social Media: Strategies for Home Builders & Developers
Social media isn’t just a place for scrolling through pictures or catching up with friends. It’s a powerful platform where businesses connect with their audience, establish trust, and drive sales. The real estate industry is no exception. Whether you’re a home builder, land developer, or realtor, having a strong online presence and a solid social... Read More
Sara Boileau