Elbows Up: How Canadian Businesses Can Navigate SEO Amid Tariffs and Uncertainty
The Political Becomes Personal—and Digital Lately, the headlines around the Canada-U.S. trade relationship have been hard to ignore. With new tariffs and tense cross-border chatter (yes, including that “51st state” comment), Canadian businesses are feeling the ripple effects—and so are Canadian consumers. But here’s the interesting part: while the political debate plays out on Parliament... Read More
Terri CarlsonWhat is Ethical Marketing & Why It Matters in 2025
What is Ethical Marketing? Ethical marketing is about promoting your products and services in a way that is honest, fair, and socially responsible. This means leading with transparency, sustainability, and inclusivity, and avoiding manipulative tactics or misleading claims. Ethical marketing fosters consumer trust and long-term brand loyalty. You may have heard of the CMA –... Read More
Kathy WatermanReal Estate Advertising Online: A Digital Guide for Builders and Developers
Let’s be honest—today’s homebuyers aren’t flipping through brochures or calling the number on a billboard. They’re Googling “new homes in [city],” watching walkthroughs on Instagram, and clicking display ads while scrolling through recipe blogs. If your marketing isn’t showing up in those moments, you’re losing out to competitors who are already there. But here’s the... Read More
Andrei RusuDigital Marketing Trends 2025: What’s Next for the Industry?
The digital marketing landscape is constantly evolving. New technologies, consumer expectations, and platform shifts are shaping how brands connect with their audiences. As a business owner, you know that to stay on the cutting edge of competition, businesses like yours must adapt. Creative new marketing strategies are essential for this adaptation. In this article, we’ll... Read More
Matthew BrownEverything You Need to Know About Visual Search
What is Visual Search? Have you ever taken a picture of something and wished you could find out more about it online? Visual search lets you do just that! It is a neat technology. You can search for information using images instead of typing words. With some help from machine learning and artificial intelligence, it... Read More
Terri CarlsonVoice Search Optimization: SEO Tips for a Voice-First World
Voice search is quickly becoming a key player in how people interact with technology. With the increased popularity of voice-activated devices like Amazon Echo, Google Home, and smartphones equipped with virtual assistants, searching with your voice is reshaping the way people look for information online. By adapting to these trends, businesses can get ahead in... Read More
Terri CarlsonReal Estate Social Media: Strategies for Home Builders & Developers
Social media isn’t just a place for scrolling through pictures or catching up with friends. It’s a powerful platform where businesses connect with their audience, establish trust, and drive sales. The real estate industry is no exception. Whether you’re a home builder, land developer, or realtor, having a strong online presence and a solid social... Read More
Sara BoileauBluetrain 2024 Year in Review
Another great year has come and gone at Bluetrain! Like any business, it didn’t come without its challenges; above all else, we believe in celebrating our wins. This year, we truly LIVED our values (Balance, Growth, Teamwork, Quality, Integrity) and wanted to share what that looked like for us and the things we celebrate as... Read More
Melanie AugerAI in Digital Marketing and SEO: The Future of Marketing
Artificial Intelligence (AI) is no longer just a buzzword—it’s a game-changer in the world of digital marketing and SEO. From optimizing content to analyzing data, AI-powered tools are transforming how businesses connect with their target audience. Whether you’re a content marketer, a business owner, or just someone curious about the future of marketing, understanding the... Read More
BluetrainReal Estate SEO: A Builder’s Guide to Getting Found (and Chosen) Online
Let’s cut to the chase: if your community or development isn’t showing up on Google, it might as well not exist. In today’s market, homebuyers (and investors) start online. They’re typing things like “new homes in Airdrie” or “move-in ready duplex Calgary” into search bars—not driving around looking for signs. That’s where search engine optimization... Read More
Supreet Virk