GA4 vs Universal Analytics: What You Need to Know
Google Analytics is undergoing a significant transformation. As of July 1, 2023, Universal Analytics (UA) will no longer process new data, marking the official transition to Google Analytics 4 (GA4). This shift represents a major evolution in how businesses track and analyze user behavior, data collection, and SEO performance. If you haven’t already migrated to... Read More
Kathy WatermanBluetrain 2023 Year in Review
It’s been another great year here at Bluetrain! From conquering challenges to reaching new milestones, we believe in celebrating our wins. Here’s a look back at where we’ve been and what we’ve accomplished over the past year that has made 2023 unforgettable. Google Premier Partner This year, we were thrilled to announce that we requalified... Read More
Ally WilsonSocial Shopping- How to Sell on Social Media
Looking to build your marketing strategy to amplify online sales? To thrive in the e-commerce space, a cross-channel approach is key to maximizing your organization’s potential. Social media has become one of the prime destinations for entertaining content and helpful information. But it’s also gaining popularity as an e-commerce platform. Is your brand set up... Read More
Melanie AugerSmall Business Week Canada: Unlocking Social Media Success
For Small Business Week Canada this year, we were asked to join in the festivities to help celebrate entrepreneurship and small businesses in our community. Our very own Social Media specialist, Merilyn Tuazon, had the honour of speaking at Strathcona County – Economic Development and Tourism’s 2023 Small Business Week Conference. Here’s an inside look... Read More
BluetrainStart Planning Your Holiday Ad Campaigns Now
Back-to-school displays are being replaced with Halloween merchandise, and before we know it, Christmas decorations will be upon us. As much as we don’t want to accept that winter will be here before we know it, the marketing departments behind these displays are not too far off. It is time to start working on your... Read More
Patrick ErikssonDon’t Make These Online Advertising Mistakes!
Running online advertisements is a powerful and cost-effective way to promote your business and connect with your target audience, ultimately increasing the number of conversions. When utilizing a marketing tool like this, having a strategy is imperative. Too often, we see organizations set up online advertising with little to no plan or follow-through, a tactic... Read More
BluetrainWhy You Should Audit Your Social Media
Looking to evaluate your online presence and learn precisely how your brand is performing on social media? If you feel like you’re just going through the motions and not leveraging your social media profiles effectively, it’s time for a social media audit! An “audit” can sound intimidating, but it doesn’t need to be. Here are... Read More
BluetrainWhy Work With a Social Media Management Agency?
Social media management can be overwhelming, especially for small businesses or companies that don’t have a designated internal team. There are so many different facets of social media aside from simply creating and publishing content. From community management to analyzing performance to staying up to date with the latest updates, managing social media is a... Read More
Melanie AugerSix Steps for Web Analytics Success
Are you making the most of your web analytics? Web analytics tools provide valuable insights into how your marketing efforts are performing and how you can enhance user experience to optimize your content and SEO strategies. Get ahead of the competition simply by understanding your data better and utilizing reporting features to their full potential.... Read More
Bryan SmithRepurposing Content to Drive SEO
To reap the benefits of SEO, you must have a strong SEO content marketing strategy, and we know that creating relevant, quality content requires a large investment. But it doesn’t always have to be this way. Repurposing existing content can help you get the most out of your resources and still achieve great results. By... Read More
Melanie Auger