How to Fix Not Secure Website in Chrome
For most of the year, the web has been buzzing about Google shifting to label sites that don’t use HTTPS as “not secure”. The problem is you can’t simply ask Chrome to disable the not secure warning for your website. The Chrome Not Secure warning will stay till you take action. What Is HTTPS, Anyway?... Read More
BluetrainGet On Board With Ad Extensions
What are Ad Extensions? We all want our ads to stand out from the crowd, and one simple way of doing this online is taking full advantage of Ad Extensions available for your Google AdWords search advertising campaigns. Ad Extensions are a feature that enrich your ads and help them stand out by providing more... Read More
BluetrainEverything You Need To Know About CASL (Canada’s Anti-Spam Legislation)
Canada is cracking down on spam. We’re only one of the last countries to join the anti-spam game, so as proof that the politicians are really serious about this, they decided to come up with the most stringent, vague, and overly-broad laws that could possibly be conceived. Luckily, most of the regulations don’t apply to... Read More
BluetrainBluetrain’s New Digs
Last Wednesday, after several hectic months of renovations and design decisions, the Bluetrain team finally packed up their things and said goodbye to the office on Pembina Road. Those of you who have Bluetrain on Facebook know that we’ve been positively giddy with anticipation over the new office, but now that we’re here I have... Read More
BluetrainBattle of the Sexes: How Men and Women Use Social Media
An infographic from Internet Service Providers displays super interesting data regarding social media usage between men and women. Apparently, women prefer Facebook, Twitter and Pinterest (surprise, surprise) over all the other social networking sites. Men prefer Google+, LinkedIn and YouTube. According to this data, women do 62% of the sharing on Facebook although 80% of... Read More
BluetrainHow to Make Content Go Viral
I read this post today because I thought I would learn something applicable to my job as content marketer at Bluetrain. The headline grabbed my attention right away: How to Make Viral Content: 9 Tips from the Greatest Viral Content Genius on the Planet. I thought: “Great! I’ll learn some cool tips for making amazing... Read More
Bluetrain4 Ways to Rock Your Holiday Online Advertising Campaign
‘Twas the week before Christmas and all through the store, all were a flurry prepping ads that would bring shoppers through the door. Be proactive this year and get your online holiday advertising campaigns in order well before the Christmas rush. Regardless of whether you have a physical store or an e-commerce site, these tips... Read More
BluetrainHas Google’s Hummingbird Algorithm Improved Search?
On September 26th, just days after dropping the so-called (Not Provided) bomb, Google announced their new search algorithm: Hummingbird. This new algorithm is supposed to be faster and more precise than the previous algorithm and marks Google’s move toward a more semantic web. What’s a ‘semantic web’ you ask? Before you Google it, read what... Read More
BluetrainOngoing SEO Services – Insurance For Business – Because Mayhem is Everywhere
“Mayhem is everywhere” is the tagline of a popular ad campaign for AllState Insurance. It features actor Dean Winters playing the role of Mayhem, because you don’t expect the things that happen, things you need to be insured against. If you’re a business owner, you don’t think twice about taking out insurance for your business.... Read More
Bryan SmithWhat The Heck Is Online Marketing…And How Do I Use It?
What The Heck Is Online Marketing…Part 1-Remarketing I wrote this blog nearly 8 months ago, it having never been posted I thought I would look through it again before posting it now! It is interesting to look back, even if only 8 months, and see how much life has changed in such a short stretch... Read More
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