IT’S ALIVE! (Or Why SEO Isn’t Dead)
Every year, on Halloween, the day when our most ghoulish fears come alive, the question that has disturbed us for years comes forward to haunt us once again. This unrelenting question that has echoed for more than a decade in our psyches returns to taunt us with these three chilling words: Is SEO dead? Is... Read More
BluetrainUpdates Galore! Did Your Website Get a Boost or a Bump From Penguin 3.0?
Holy moly has Google ever been busy with algorithm updates recently! Just a few short weeks ago Google made the 27th update to Panda and last Friday they rolled out Penguin 3.0, the 4th update to this particular piece of the algorithm. Panda and Penguin are Google’s most famous updates because of the negative impact... Read More
BluetrainThe Special Difference With Google’s Latest Panda Update
What is the Panda Update? The newest Google Panda update started rolling out at the end of September; the Moz Algorithm Change History reported the change on September 23, 2014. This is Google’s 27th Panda Update. Yes, 27th! Panda was set in place to penalize “thin” or poor website content from ranking well in Google’s... Read More
BluetrainHow to Fix Not Secure Website in Chrome
For most of the year, the web has been buzzing about Google shifting to label sites that don’t use HTTPS as “not secure”. The problem is you can’t simply ask Chrome to disable the not secure warning for your website. The Chrome Not Secure warning will stay till you take action. What Is HTTPS, Anyway?... Read More
BluetrainGet On Board With Ad Extensions
What are Ad Extensions? We all want our ads to stand out from the crowd, and one simple way of doing this online is taking full advantage of Ad Extensions available for your Google AdWords search advertising campaigns. Ad Extensions are a feature that enrich your ads and help them stand out by providing more... Read More
BluetrainEverything You Need To Know About CASL (Canada’s Anti-Spam Legislation)
Canada is cracking down on spam. We’re only one of the last countries to join the anti-spam game, so as proof that the politicians are really serious about this, they decided to come up with the most stringent, vague, and overly-broad laws that could possibly be conceived. Luckily, most of the regulations don’t apply to... Read More
BluetrainBluetrain’s New Digs
Last Wednesday, after several hectic months of renovations and design decisions, the Bluetrain team finally packed up their things and said goodbye to the office on Pembina Road. Those of you who have Bluetrain on Facebook know that we’ve been positively giddy with anticipation over the new office, but now that we’re here I have... Read More
BluetrainBattle of the Sexes: How Men and Women Use Social Media
An infographic from Internet Service Providers displays super interesting data regarding social media usage between men and women. Apparently, women prefer Facebook, Twitter and Pinterest (surprise, surprise) over all the other social networking sites. Men prefer Google+, LinkedIn and YouTube. According to this data, women do 62% of the sharing on Facebook although 80% of... Read More
BluetrainHow to Make Content Go Viral
I read this post today because I thought I would learn something applicable to my job as content marketer at Bluetrain. The headline grabbed my attention right away: How to Make Viral Content: 9 Tips from the Greatest Viral Content Genius on the Planet. I thought: “Great! I’ll learn some cool tips for making amazing... Read More
Bluetrain4 Ways to Rock Your Holiday Online Advertising Campaign
‘Twas the week before Christmas and all through the store, all were a flurry prepping ads that would bring shoppers through the door. Be proactive this year and get your online holiday advertising campaigns in order well before the Christmas rush. Regardless of whether you have a physical store or an e-commerce site, these tips... Read More
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