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Posts by category

• Category: Analytics
  • GA4 vs Universal Analytics: What You Need to Know
  • Six Steps for Web Analytics Success
  • Three Steps to Better Business Decisions Using Web Analytics & Reporting
  • 3 Ways Google Analytics Can Help Your Business Get Results
  • Web Analytics: Is Your Focus on the Right Data?
• Category: Content Marketing
  • What is Ethical Marketing & Why It Matters in 2025
  • Repurposing Content to Drive SEO
  • Email Marketing for Your Business
  • How to Make Sure Your Business is CASL Compliant – A Lawyer’s Perspective
  • 3 Common Misconceptions About Content
  • Awesome, You’ve Published a Blog Post! Now What?
  • How to Make Content Go Viral
• Category: Digital Marketing
  • Digital Marketing Trends 2025: What’s Next for the Industry?
  • AI in Digital Marketing and SEO: The Future of Marketing
  • Organic Search vs. Paid Search: Which is Better for Your Holiday Campaign?
  • Beginners Guide: How to Create & Run Video Ad Campaigns on YouTube
  • Why Online Reviews Are Essential to Your Business
  • How to Do Always-On Marketing
  • What Does the Latest iOS 14 Update Mean For Marketers?
  • Why You Should Keep Marketing During a Recession (Especially If Your Competitors Aren’t!)
  • Charity Marketing: Strategies & Mistakes to Avoid
  • Tips for Better Understanding Your Target Audience
  • The Quest for the Silver Bullet (A Lazy Marketer’s Habit)
  • What Your Digital Marketing Agency Needs From You
  • 3 Ways You Can Market Your Charity Online for Free!
  • 5 Ways to Help Local Foodies Discover Your Edmonton Eatery
  • Does Online Marketing Suffer from a Gender Bias Problem?
• Category: Events
  • Bluetrain and Canada Learning Code Announce Partnership
  • What to Prep For (And Invest In) for Your 2021 Social Media Strategy
• Category: Google
  • Core Web Vitals Update: Why Google Says You NEED to Fix Your Slow Website Experience
  • How to Remove Private, Outdated, or Duplicate Content from Google
  • Google Chrome to Add ‘NOT SECURE’ Label to Websites Without HTTPS – What You Need to Know
  • Rank Higher on Google Search with Mobile-First Indexing
  • Bluetrain Earns a Premier Google Partner Badge
  • $120K in Free Advertising for Non-Profits with Google Ad Grants
  • Discover What’s Actually Happening on Your Website with these 4 Google Analytics Tips for Business
  • Updates Galore! Did Your Website Get a Boost or a Bump From Penguin 3.0?
  • The Special Difference With Google’s Latest Panda Update
  • Get On Board With Ad Extensions
  • Google’s Penguin 2.0 Update: Was Your Site’s SEO Hit by Penguin?
  • Google Advertising – Online Advertising Advice Directly from Google.
• Category: Online Advertising
  • Real Estate Advertising Online: A Digital Guide for Builders and Developers
  • Responsive Search Ads: How They Drive Results Online
  • Start Planning Your Holiday Ad Campaigns Now
  • Don’t Make These Online Advertising Mistakes!
  • Where Should You Prioritize Your Social Media Ads?
  • Online Advertising: Start Planning and Creating Holiday Ads Now
  • Responsive Search Ads are Replacing Expanded Text Ads
  • Using Google Ads For Brand Awareness
  • 4 Ways to Rock Your Holiday Online Advertising Campaign
  • Zero Moments of Truth in Online Advertising
• Category: Our Office
  • Bluetrain 2024 Year in Review
  • Bluetrain 2023 Year in Review
  • Let’s Get Social: Bluetrain and Simplified Social Join Forces
  • Bluetrain Recognized as Top Canadian Agency 3 Years in a Row by Clutch
  • Bluetrain Named as Finalist for Prestigious US Search Award
  • Bluetrain President Receives a 2016 Business in Edmonton Leaders Award
  • Bluetrain’s New Digs
• Category: Partnerships
• Category: SEO
  • Elbows Up: How Canadian Businesses Can Navigate SEO Amid Tariffs and Uncertainty
  • Everything You Need to Know About Visual Search
  • Voice Search Optimization: SEO Tips for a Voice-First World
  • Real Estate SEO: A Builder’s Guide to Getting Found (and Chosen) Online
  • The Ultimate Guide to Creating Content That Converts
  • Understanding Cookie Consent in Canada
  • 7 Important SEO Tactics for Home Builders
  • Ranking in Google: What Matters Most in 2022
  • Why Having an SEO Expert at the Table is Crucial for Building a Search Engine Friendly Website
  • 5 Tactical Tips to Boost Your Shopify Store’s Organic Traffic
  • The SEO’s Guide to YouTube SEO
  • Why Are Customer Reviews So Important?
  • Ranking in Google Answer (aka Position Zero) in 2020
  • Why You Still Need Keyword Research
  • XML Sitemaps vs. HTML Sitemaps: What’s the Difference?
  • I, RankBrain: How Artificial Intelligence is Improving Google Search
  • Everything You Need to Know About Schema.org
  • Are You Ready for Google’s New Mobile-Friendly Update?
  • Mobile-Friendly – Not Just For B2C
  • What Your Holiday Campaign is Missing
  • SEO For Recruitment Campaigns
  • IT’S ALIVE! (Or Why SEO Isn’t Dead)
  • How to Fix Not Secure Website in Chrome
  • Everything You Need To Know About CASL (Canada’s Anti-Spam Legislation)
  • Has Google’s Hummingbird Algorithm Improved Search?
  • Ongoing SEO Services – Insurance For Business – Because Mayhem is Everywhere
  • What The Heck Is Online Marketing…And How Do I Use It?
  • Checklist for an ‘SEO Friendly’ CMS
• Category: Social Media
  • Real Estate Social Media: Strategies for Home Builders & Developers
  • The Ultimate Guide to Learn Facebook Ads
  • Social Shopping- How to Sell on Social Media
  • Small Business Week Canada: Unlocking Social Media Success
  • Why You Should Audit Your Social Media
  • Why Work With a Social Media Management Agency?
  • 5 Myths About Social Media Marketing
  • Let’s Talk Social Trends
  • Social Trends: How to Rebrand Your Social Media Accounts
  • Outsmart the Hackers: The Importance of Two-Factor Authentication on Social Media
  • Selling Your Product on Social Media
  • Using LinkedIn For Business Marketing
  • 10 Steps to Build Your Social Media Portfolio
  • Selecting Social Media Goals & Metrics
  • How to Create a Facebook Custom Audience
  • Battle of the Sexes: How Men and Women Use Social Media
  • Online Customer Service – Social Customer Care
• Category: Web Design
  • 10 Tips to Decreasing Your Cart Abandonment Rate this Holiday Season
  • Website Redesign – A Guide for SEO & Web Development

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Case Studies

• Halloween Alley
• CASA Mental Health
• DK-Lok
• Student Energy
• Chiropractic Association of Alberta
• Harvest Sky
• Revolution Motors
• CannAmm
• NAIT
• Alberta Education
• Alberta Municipality
• Rohit Communities
• UNICEF Canada
• First Foundation